Agent Reviews and Scores are Heating Up
Tuesday, March 18th, 2008There’s lots of chatter about reviewing and/or scoring real estate agents lately—Joseph Ferrara, Michael Wurzer, Mike Farmer, Dustin Luther, and Dave Phillips—and it will only get hotter as spring approaches.
Two themes jump out at me:
- No particular agent reviewing/scoring website has gained significant traction yet
- Agent reviewing/scoring websites can be easily gamed or are unfair
Whether true or not, if the perception of #2 exists in the minds of either Realtors or consumers, #1 will never be resolved. But my gut feeling is someone will get it right in 2008.
Interestingly, just as our press release hits the wires this morning, IncredibleAgents.com is getting a face lift the very same day. They’ve added a scorecard to agent profiles and the ability to save agents in an “Interview Cart”. I especially like the Interview Cart since I pitched the same concept to Yahoo! Real Estate last year. It seems natural to shop for an agent like you would any consumer product.